Nothing replaces visual marketing collateral you can hold, pass
around, and read without an electronic device. In this age of
electronic media, print still holds a place in the public heart.
Although digital media is interactive, print promotes a sense
of stability. The presentation of a printed piece is unhampered
by hardware, software, or preference settings. The user experience
is the same any time, any place. A reader is free to peruse your
information on their terms.
Print advertising pieces - cards, brochures, information folders,
stationery, mailers - is called "collateral" in the
marketing industry. Appropriately termed, this form of advertising
can be a valuable asset for capturing attention and maintaining
a presence. There is something comforting in tangibility.
Listed below are just a few examples of print marketing.
A business card or letterhead is often the first branding impression
you make on your audience. Our business card designs capitalize
on your branding and message making that first visual communication
step with your target market. We often like to use the back of
a card to make a a more concrete statement. Our card and stationery
designs are part of the overall branding
packages we develop.
A rack card is typically a vertical card 1/3 the width of a normal
horizontal sheet of paper. It is printed on heavy stock. It is
the bridge between a business card and a full brochure. Rack cards
are call such because they typically sit in a counter rack among
other cards in such public places as airports, restaurants, convention
centers, etc. The front of the rack card is the visual impact
area to encourage pick-up. The back will briefly tell the audience
about your product or services and encourage contact for more
information.
Direct mail is often an effective avenue to reach potential clients.
However, in this day of excessive junk mail, your mailing piece
must have immediate visual impact to stand out against the clutter.
Clear branding and strong call-to-action items are imperative
in an effective mailer.
Newspapers, magazines, trade publications, are just a few of the
ways to reach your market. We design advertising in black and
white, spot color, full-color, in any size. We are happy to communicate
directly with the print departments at any chosen publication
to acquire specs, sizes, and providing the required file format
so getting your ad out there is a painless process.
A brochure is similar to a phone call. Your audience, by either
picking up or requesting a brochure, has already shown some interest
in your product or services. Brochures continue imbedding your
overall branding in the minds of potential customers while providing
the opportunity for your audience to gather more details of your
organization. Brochures come in all sizes and shapes, with limited
or expansive information presentation depending on the goals of
the project.
A marketing kits usually consists of a folder, designed to convey
your branding, containing complete sets of collateral--business
card, brochures, white sheets, price lists, specifications, etc.
The material enclosed in a marketing kit can be variable depending
on the specific audience receiving the package. Marketing kits
are generally flexible so materials can be added and changed as
needed. A marketing kit is valuable for providing expansive and
specific information to audiences evaluating your organization.
These are just a few of the ways print collateral can serve your
organization. The list of ideas is endless. To see some of the
print we have done for clients, check out Our
Work graphic design section.
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